TikTok has gained unprecedented reach in a short span of time. The growth of TikTok should be attributed to the type of content the platform entails. TikTok is one of the platforms that was rolled out like every new application. However, the platform gained the attention of people and raised to stardom shortly as its userbase continued to grow consistently since the time it was rolled out. Over a period of time of two years, the platform has grown largely having its wings spread across different countries. Many glues to this platform as services like Tiktok.guru provide impressive results to the users. Within two years, it grew into one of the major social platforms globally. Today the platform stands tall with over 500 million users making it one of the most sought after social platforms. The distinct characteristic of this platform is one of the features that makes it distinguished and eased its growth.
TikTok is one of the most downloaded apps in recent years with over 1.5 billion downloads on the app store in 2019 alone. The application which was rolled out only in 2017 has reached this height in a time span of 2 years which is unimaginable for any other tech companies. Without having its userbase in a particular region, the platform managed to build its userbase across many countries. The platform has a strong userbase in many South Asian countries and the USA. According to a recent survey of total TikTok users in the USA, more than 60% are active on this platform. This brings out the way the platform has built a strong userbase within 3 years.
Within a time span of 3 years, TikTok has attained a spot that made marketers feel that it could take the spot of Facebook anytime. This is the growth of this platform that garnered the attention of the marketers. Thus, TikTok has developed into a huge social platform competing with Facebook and other tech giants which is unimaginable for any other social platform to achieve this foot at the same time took by TikTok. Millennials and Generation Z form the majority of its userbase who buy TikTok likes service and maximize their presence. To be more precise, the platform is dominated by youngsters between the age of 18-24 who are about to become the most powerful consumer age group in a few years. Thus, brands will look to have their presence on the platform as its userbase is expected to increase further in the coming years.
TikTok is the most downloaded app in Q1 2019 with over 33 million downloads. This proves how the platform has a stronghold growing up as a tough competitor for the Facebook family of applications. TikTok has reached this mark by surpassing YouTube and the applications of Facebook. This brings out how the platform has grown into a tough competitor for Facebook in such a short time. Thus, if its growth continues at the same pace it could surpass Facebook in terms of the user count. By the end of its first year, the parent company of TikTok ByteDance has become the most valued start-up in the world. Thus, from the time it was rolled out it has managed to garner the attention of people. According to a recent survey, TikTok has about 60 million monthly active users in the USA alone.
This brings out how the platform has influenced people to the largest possible extent. Hence, brands are looking to make their presence on this platform as TikTok has become the platform where people from different parts of the world converge. Therefore, the platform has grown large in a short span of time availing brands to enhance their reach shortly. Brands buy TikTok fans package which skyrockets their brand identity by driving the target audience eventually helping to increase the conversion rates.
India tops the list of most number of TikTok downloads with over 465 million downloads followed by China and the USA with 173.2 and 123.8 million downloads respectively. Thus, TikTok has managed to build a huge userbase in all the major countries. This proves how the platform has grown in a short span of time. Hence, brands should be keen on making use of this platform to avail growth and maximize their reach.
India the biggest consumer market alone had nearly 277 million downloads in 2019. Hence, in the coming years, brands are expected to have their presence on this platform. Thus, TikTok will become more crucial for marketers and brands to maximize their conversion rates. Therefore, TikTok which has enormous users across all the major countries is expected to gain more reach in the coming years.